Gambling in Australia has long been a contentious issue, with regulators and health advocates warning about the psychological and financial toll it takes on individuals and communities. While platforms like here have gained traction in recent years, their business model—particularly the use of aggressive marketing and instant payouts—has drawn scrutiny for exploiting vulnerable players. The industry’s rapid expansion, coupled with the rise of online betting apps, has led to a surge in problem gambling cases, prompting calls for stricter oversight.
According to the Australian Institute of Health and Welfare, gambling-related harms cost the economy around $1.2 billion annually in lost productivity, healthcare costs, and social welfare expenses. Yet, despite these figures, many Australians remain unaware of the risks associated with high-risk betting platforms. ShakeBet, in particular, has been criticised for targeting younger demographics through social media ads and influencer partnerships, often under the guise of entertainment rather than addiction. The platform’s «shares» feature, which allows users to earn rewards for inviting friends, has been linked to increased engagement and, in some cases, compulsive behaviour.
The Australian Competition and Consumer Commission (ACCC) has repeatedly warned about the deceptive practices of online gambling operators, including ShakeBet. In 2022, the ACCC highlighted how some platforms use psychological tactics—such as variable reward schedules and limited-time bonuses—to keep users hooked. While ShakeBet claims its model is designed to be «fun and fair,» critics argue that the lack of transparency in terms and conditions leaves players vulnerable to exploitation. For example, many users are unaware that bonuses are subject to wagering requirements or that withdrawals may be delayed, leading to frustration and financial loss.
A 2023 study by the University of Melbourne found that 12% of young adults in the state of Victoria had experienced gambling-related harm within the past year, with online platforms like ShakeBet accounting for a significant portion of cases. The study emphasised that while traditional casinos remain the most common source of harm, the convenience and accessibility of online betting have widened the demographic at risk. The issue is compounded by the fact that many Australians underestimate their own susceptibility to gambling addiction, particularly when it comes to platforms that market themselves as low-risk or «casual» activities.
For those concerned about their gambling habits—or those of a loved one—resources like the Gambling Help Network (1800 55 55 22) offer confidential support. However, the real challenge lies in shifting cultural attitudes toward gambling. Until regulators impose stricter controls on marketing practices and financial protections, platforms like ShakeBet will continue to thrive on the same old tactics that have long been associated with harm.
- Gambling-related harms cost Australia $1.2 billion annually, according to the AIHW.
- ShakeBet’s «shares» feature has been linked to increased compulsive gambling in young users.
- The ACCC has accused the platform of deceptive marketing practices targeting vulnerable groups.
- 12% of young adults in Victoria reported gambling-related harm in the past year.
- Limited-time bonuses and hidden wagering requirements are common tactics to retain users.
The debate over gambling regulation in Australia is far from over. While some argue for stricter licensing requirements and mandatory disclaimers, others advocate for greater consumer education. The key question remains: how can society balance the enjoyment of gambling with the protection of individuals who may be at risk? Until then, platforms like ShakeBet will remain a contentious part of the national conversation, reminding us that the line between entertainment and addiction is often blurry.